BJB Accountants – Launching a New Website for a Growing Local Business

We created the first website for BJB Accountants, giving the business a polished, approachable online presence with flexible tools to manage services and reviews.

Written by

Jon Cook

Published on

omepage of BJB Accountants website showing the logo, navigation menu, a hero message reading "Expert Accounting with a Personal Touch", and a headshot of Beth Beardmore.

Client: BJB Accountants
Industry: Accountancy
Website: https://bjbaccountants.com

The Challenge

BJB Accountants, a Stone-based firm run by ACCA-qualified Beth Beardmore, needed a professional website that reflected the personal and approachable nature of her business. While Beth had a logo and a directory listing, she didn’t yet have an online presence that matched the high standards of her service.

The goal was to create a website that looked polished, felt welcoming, and allowed Beth to manage content like services and testimonials herself without needing to request changes.

Our Approach

We designed and built a bespoke 5-page website to reflect BJB Accountants’ calm and confident brand style.

  • We created custom post types for services and client reviews, making the site easy to update and manage independently.
  • The colour scheme was based on the blue from the BJB logo, paired with the Livvic font throughout for consistency and clarity.
  • A professional headshot of Beth was used on the homepage to reinforce the personal nature of the business.
  • Stock images were selected to create a friendly and trustworthy tone while remaining consistent with the brand.
  • Draft Privacy Policy and Terms of Use pages were included, and a styled contact form was set up for launch.
  • Reviews are automatically displayed in a dynamic section, showcasing the four most recent client testimonials.
  • The entire site was built using placeholder content, giving Beth the flexibility to customise text as needed.

Beth also took advantage of our ALBOS Launch Offer, which included three months of advertising on A Little Bit of Stone and three feature articles to boost local visibility.

The Result

The new website positions BJB Accountants as a reliable and approachable choice for individuals and small businesses seeking professional accounting support. It gives Beth full control over her content, presents her brand with confidence, and provides a platform that will grow with her business.

Beth now has a website she’s proud to share, one that reflects her values and connects effectively with new and existing clients.