Client: A Little Bit of Stone
Industry: Media and Local Journalism
Website: alittlebitofstone.com
Overview
A Little Bit of Stone has been part of the local media landscape since 2010, serving tens of thousands of readers each month with trusted news, events and business updates from in and around Stone, Staffordshire. With the platform approaching its 15th year, it was time for a digital refresh to better serve modern audiences and support new editorial and commercial goals.
The brief was simple but important, improve the experience for readers, make it easier to find local information, and future-proof the site to support business advertising and community initiatives.
What we did
We completely redesigned and rebuilt the website from the ground up, creating a cleaner, faster and more mobile-friendly experience. The new design puts local news and events front and centre, while also giving a stronger platform for local business promotion and community engagement.
Key features of the build include:
- A fully custom WordPress theme optimised for speed and usability
- Improved site navigation and search for better content discovery
- Dedicated sections for news, events, jobs, features and opinion
- A homepage layout that adapts to showcase key stories and guides
- Clear pathways for business directory access and advertising enquiries
- Optimised layouts for mobile and tablet users
- Full migration of more than 7,000 articles and pages
We also introduced better SEO structures, internal linking strategies and analytics to support ongoing growth.
The result
The new A Little Bit of Stone website is faster, clearer and better organised. It improves the reading experience for regular visitors and casual browsers alike, while giving the editorial team more flexibility to publish and promote content.
It also opens the door for new commercial activity, from sponsored features to integrated directory visibility, helping to keep the platform sustainable while staying true to its roots as a trusted community voice.